Marketing to Women: Stats about Female Business Owners

Women Entrepreneurs

Women own 10.6 million businesses in the United States.
They employ 19.1 million workers–that’s one in every seven employees.
Their businesses account for $2.5 trillion in sales.

Source: Center for Women’s Business Research, December 2004
Economic Impact

Business Products and Services Expenditures:
Information Technology …………………………………………………………………………………$38 billion
Telecommunications……………………………………………………………………………………..$25 billion
Human Resource Services …………………………………………………………………………..$23 billion
Shipping/Mailing…………………………………………………………………………………………….$17 billion

Source: Center for Women’s Business Research, December 2004
Employee Investment

Salaries and Benefits Expenditures:
Salaries …………………………………………………………………………………………………………$492 billion
Health Insurance……………………………………………………………………………………………$38 billion
Retirement/Savings Plans …………………………………………………………………………….$14 billion
Life Insurance ………………………………………………………………………………………………..$1 billion
Disability Insurance ……………………………………………………………………………………….$1 billion
Total ……………………………………………………………………………………………………………….$546 billion

Source: Center for Women’s Business Research, December 2004
Women-Owned Business Industry Breakout
Women-Owned Business Industry Breakout
Source: Center for Women’s Business Research, 2004

The 10 largest metropolitan areas for women-owned firms based on an average number of firms, employment and sales for 2004 are:

1. Los Angeles-Long Beach, CA
2. Chicago, IL
3. New York, NY
4. Houston, TX
5. Phoenix-Mesa, AZ
6. Washington, DC-MD-VA-WV
7. Dallas, TX
8. Detroit, MI
9. Philadelphia, PA-NJ
10. Atlanta, GA, and Seattle-Bellevue-Everett, WA (tied)

Source: Center for Women’s Business Research, 2004
Top Sources of Capital for Women-Owned Firms
Top Sources of Capital for Women-Owned Firms
Source: Center for Women’s Business Research,
“A Compendium of National Statistics on Women-Owned Businesses in the U.S.,”
September 2001
Cost of Startup

19% of all women-owned businesses used $10,000 or more to start their businesses.
8% of women-owned businesses used $50,000 or more to start their businesses.

Source: Center for Women’s Business Research,
“A Compendium of National Statistics on Women-Owned Businesses in the U.S.,”
September 2001

65% of women entrepreneurs reinvest business earnings to foster future business growth.

Source: Center for Women’s Business Research,
“A Compendium of National Statistics on Women-Owned Businesses in the U.S.,”
September 2001