September 23, 2020

As the U.S. PR industry approaches Diversity and Inclusion Month in October (which is also Global Diversity Awareness Month), Fletcher PR takes a look at D&I from the international perspective.

Rax Lakhani, CMPRCA, chairs the Public Relations & Communications Association (PRCA) Diversity Network and shares his insights based in London, as a PR practitioner with nearly two decades of experience across a wide spectrum of organizations. Rax has worked for brands such as Smirnoff, Marmite, Jet2.com, Kodak, Hallmark Cards, Royal Mail and Park Plaza Hotel Group, as well as in-house within U.K. Government as Head of Digital Communications at the Ministry of Justice.

His conversation with Fletcher PR brings energy and clarity to the #PRdiversity conversation — particularly to the common challenges faced across continents and nations, and that the struggles faced by brands in the U.S. are not a unique phenomenon.

Rax and his family — immigrants to the UK — have been no strangers to discrimination, but many of the stories he’s heard in 2020 among PR colleagues of color as well as across many diverse communities in the industry have given him pause. 

His sense of urgency to make positive Diversity & Inclusion outcomes a reality mirror that of the PRCA, the PRCA’s Diversity Network as well as PRCA’s Race and Ethnicity Equity Board (REEB), in light of events this year to make substantive change a reality. 

In this episode, listeners from inside the United States in particular will gain tremendous perspective on the global issues tied to D&I and how the challenges at hand may not differ all that much from what we face in the U.S. — yet must be undertaken with a universal commitment and in solidarity as a global industry. 

Follow on social media:

Rax Lakhani:

LinkedIn — https://www.linkedin.com/in/raxlakhani/ 

Twitter — @RaxLakhani  https://twitter.com/RaxLakhani