We have been fortunate to work with the Knox County Health Department on two different campaigns in the last year. While very different topics and projects, both received recognition from the American Advertising Federation (AAF) at their annual Addy Awards.
Her Voice Blog
Marketing Movies to Women—is the gender balance shifting?
It’s summertime, meaning movie studios are mounting their assault of big-budget films on theater-goers. One interesting development this blockbuster season has been the success of The Heat.
Social Media Day
Social media has changed how we communicate with people and how often. From photos of our delicious breakfast to staying connected with loved ones all over.
Marketing to Women via the Power of Media
Staff from FletcherPR are at the Waldorf Towers in NYC this week meeting with jewelry and accessory editors from major magazines, websites and blogs. This effort is part of the “Jewelry For Your Life” campaign that we conceptualized and are executing for my former employer and long-time client, Jewelry Television (JTV).
Changing Our Perception of Marketing to Women
Did you know the Dove Campaign for Real Beauty is reaching its 10th birthday? Since 2004, Dove has been marketing to women to celebrate their natural beauty.
Marketing to Women With Premium Water
We’ve talked about some pretty crazy things being marketed specifically to women…Now, Nestle has introduced a premium, high-end bottle of water – Resource.
The Double Standard of Marketing to Women on Facebook
For those of you internet culture-savvy folks, you may have seen the recent backlash surrounding Facebook’s allowance of pro-rape fan pages (be advised, that link contains images and language people may find disturbing).
What Not to Wear on Market Square
Summer brings out our creative nature. Gone are the dark, heavy clothes of winter and here to stay are the bright, fun fashions of summer. And summer has definitely arrived!
Marketing to Women on Pinterest
In just three years, Pinterest has encouraged us to become the baking, DIY, wonder women we really are…
Five Tips for College Grads
It is that time of year again! Everyone is giddy because finals are over and graduation is here. The world is yours for the taking….