Lash was the word this summer at Medi-Spa Knoxville when the dermatological day spa hosted a groovy 70’s go-go party where women were invited to “get their lash on!” Since research has proven that consumers are more likely to try and purchase new products in a social group setting, this was a great way for the day spa to unveil some of its great offerings. Medi-Spa staff was on hand to offer party-goers a chance to try out a complimentary eye treatment with the new Clarisonic (R) Opal Sonic Infuser. This process attacks those fine lines and wrinkles with a combination of sonic micromassage and an anti-aging serum. After years of being told to “smile pretty,” who wouldn’t want to erase a few of those tiny lines all that smiling left behind?
Also available for the ladies in attendance was the opportunity to fringe it up with false lashes. If the eyes truly are the windows to the soul, does that make the lashes the drapes? Since surely none of us wants the windows to our souls left unadorned, Medi-Spa offers Latisse, which increases the growth of eyelashes by length, thickness, and darkness. Having make-up artists on hand to apply false lashes gave ladies the chance to simulate the results of using Latisse. Allowing consumers to “try before they buy” is a great way to show that you really stand behind your product as well as that it does what it claims to do.
If all these pampering treatments weren’t enough, those fabulous folks at Medi-Spa Knoxville set the mood at the party with vibrant hot pink tables, disco tunes and delicious cocktails and hors d’ouevres. It was 100% hippie and 100% chic and all in attendance were smiling and laughing under the twinkle of the disco ball the entire evening.
Events such as this one are definitely a strength of the team here at FletcherPR…creating an atmosphere that is lively and social, but at the same time making strides to reach your client-base in a way that is strategic and memorable. Any organization can benefit from a great, well-planned event! Let FletcherPR put together a fabulous event for you!