European Wax Center Markets to Women

Kelly and Alexandra experiencing European Wax Center for the first time! Kelly and Alexandra experiencing European Wax Center for the first time!

What a great day we’ve had. Alexandra Grindstaff and I drove to the Galleria in Cool Springs (Nashville) to check out European Wax Center. This new one-stop destination for hair removal touts “waxing for all” and is opening in Turkey Creek in late June. European Wax Center has called upon FletcherPR’s expertise in marketing to women to help launch the concept to Knoxville-area women.

We made appointments and secret shopped (or should I say, secret-waxed) the Cool Springs location. Alexandra and I are both fanatical savants when it comes to beauty products and spa services, so we were anxious to find out if this place was going to live up to the hype.

EWC sign European Wax Center

Simply put, we walked in and strutted out. We both agree it’s the best waxing experience we’ve ever had. European Wax Center’s proprietary wax is imported from oh-la-la Paris, France. The wax is hard and only adheres to hair and no removal strip is necessary as it lifts directly from the skin. It is gentle and a great solution for people like me with super sensitive skin. It’s fast, easy, and did I mention that it costs about half as much as I’ve been paying for waxing services in Knoxville?

Knoxville location coming soon! Knoxville location coming soon!

Hang onto to your undies, ladies. European Wax Center will be here before you can say eyebrow.

Note: To participate in European Wax Center’s premiere week and receive unlimited complimentary wax services, email agrindstaff@kellyfletcherpr.com. She’ll hook you up.